Point of Sale (POS)

A point-of-purchase (POP) display is marketing material or advertising placed next to the merchandise it is promoting. These items are generally located in the checkout area or where purchase decisions are made. Point of sale, refers to the specific area where the exchange of goods takes place.

 

Most display units are formed from corrugated card board that can be either printed direct to the material or printed sheets that get mounted to the fluted board and then either die cut or digitally cut, depending on quantities required.